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he voice was dry and academic. "Good evening, England. This is Gillie Potter, speaking to you in English." There would follow a dissertation on the latest happenings in the village of Hogsnorton, and nearby Bishops Bedsocks, the inhabitants of which included Canon Fodder, General Sir Stimulant Maudlin-Tite, and Lord and Lady Marshmallow.

Gillie Potter made me laugh a lot, even as a child. He would gravely inform us that "the gate at the southern end of the town is just wide enough to allow a horse and cart to pass through. When I was there, it was obvious that a horse and cart had just passed through." (I quote from memory - a memory of at least 60 years ago!)

Potter used the English language with glorious precision. Describing the Savoy Hill premises of the BBC: "It is a large building entirely surrounded by alleys, which enable the officials to escape censure, and the vaudeville artistes to escape arrest. There are two ways in: the principal entrance is reminiscent of St Marks at Venice, without entirely losing sight of the signal box at Chipping Sodbury."

What follows was broadcast in the 30s. And the subject is...

The Cult of the Christmas Card

So soon as St Andrew's day is over and the Scotsman has hung up his haggis until Hogmanay, we are, happily, at the end of all the annual antics of our multifarious foreigners and the natives of England can concentrate on Christmas.

With that sound sense which is born of extensive economic experience, we English usually postpone the purchasing of Christmas presents for our dear ones until we have some proof positive that our 'dear ones' have done a little present purchasing themselves; a policy largely responsible for that rushing out after the reception by the last post on Christmas Eve of a pair of bed socks from Aunt Bessie, and the having hurriedly to decide between the air-gun and the chocolate giraffe which constitute the sole remaining stock of the only open shop.

There is, however, one important part of our English Yuletide ritual which precludes any such closing-time commerce; I refer to that quaint conceit which renders it incumbent on Mr and Mrs Golightly to arrange that their every acquaintance shall receive from them a piece of pasteboard on which is printed a picture, a poem, and their postal address. Hence, throughout the month of December, the sight in our stationers' shops of crowds crouching over Christmas cards.

Personally, I have a pronounced penchant for such only among these productions as have been designed with some slight regard to the fact that Christmas is a Christian festival observed, in this country at any rate, in mid-winter; for which reason my choice could never coincide with that of the King of Cadonia who, I note from an inspection of a folio of specimens forwarded at some time to Hogsnorton by a naïve shopkeeper, once honoured his intimates with a highly coloured seascape in the forefront of which one single small ship is being pelted to pieces by an absolute Armada with, beneath this one-sided onslaught, the happy afterthought, 'Peace on Earth'. In like manner my conception of the sacred and seasonal is not attained by that other work of art depicting a nearly nude Negress surveying a segment of the Sahara, chosen as a token of her goodwill by the Princess Angelica.

potter It is but natural that the predilections of the exalted should be reflected in the likes and dislikes of those lower down the social scale and I am, therefore, not surprised to find that Colonel and Mrs Dammit of Dornoch have forwarded their 'Best Wishes for this Holy Season' from beneath a flashlight photo of the Folies Bergères, nor to learn that Mr and Mrs Walter (Wally) Toot of Mon Repos, Canal Terrace, Little Twittering, chose on one occasion to circulate among their friends the pictorial representation of an uncosily large baronial hall in the fireplace of which there is a conflagration so fierce as to suggest an attempt to burn down rather than to heat the chamber - all of which, furniture and fire, would appear to be at the sole service of two diminutive black cats.

Another school of Christmas card thought and attempt is that which favours the affixing thereto of some foreign body by means of a mucilage; such attachments varying from a woollen animal with a wire tail elevated or depressed at atmospheric dictation, to some garment of an intimate nature which lifts to disclose a variety of views of Ventnor.

Tokens in this style are intended primarily for those who would wish to particularize the name of the recipient rather than that of the sender - the chief attraction of this genre ensampled in my tradesman's tome being obviously destined for some person named Edward, for immediately beneath an outsize in robins which occupies almost the whole of a frozen fountain and directly above the shepherd who is encouraging a homeward movement in what looks to be a flock of mothballs, there occurs on a piece of real Turkey twill the embossed and tinselled legend - 'Happy Christmas to our Ted'.

Original in this as in every other matter, Lord Marshmallow's sources of Christmas card provenance are these very catalogues, from which he removes such specimens as have not been marred by the printing upon them of some of those fictitious patrician names and suburban addresses which would have it appear that the nobility of this land are haunting Herne Hill, crowding into Croydon, and filling up Fulham...

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